Taylor Swift has had a lot of success with her album, “Midnights“. Find out more in this article!
Last month, Taylor Swift‘s new album “Midnights,” which came out at 12 a.m., kept fans up. Three hours later, the pop star, who likes to surprise fans, put out a deluxe version called “Midnights (3 am Edition)” with seven extra tracks.
The night she didn’t sleep paid off, just like the ones she sings about on her record. With “Midnights,” Swift became the first person to get all 10 of the top spots on the Billboard Hot 100 chart with songs from the same album. The album has 13 songs.
Experts told The Washington Post that it is a huge accomplishment for any artist and has never been done before. In the age of streaming, when the music industry is changing, this could only be done by someone like Taylor Swift, who has a well-known stardom, a loyal fan base, a smart social media strategy, and a relentless marketing machine.
Steve Knopper, an editor at large for Billboard, said, “This was a really good album, and she’s one of the biggest music stars in the world.” “She also flooded the zone with different versions of the album and put them all out there in a week when there wasn’t a lot of competition from other artists. You can’t go wrong with those things together.”
After the tracking week of Oct. 21–27, “Midnights” now has the most top 10 songs of any album ever. Before that, Drake’s “Certified Lover Boy” album held the record with nine top 10 hits.
“Anti-Hero,” a song about Swift’s inner struggles, was the most played song on the radio and had the most streams. It was followed by “Lavender Haze,” a breezy song about love’s all-encompassing glow that has been streamed 41.4 million times, and “Maroon,” a song about a failed relationship that has been streamed 37.6 million times.
Billboard uses a lot of different measurements with different weights to make its charts. Some of these metrics are digital and physical sales, streams, and radio airplay impressions. But the criteria have changed over time, especially in the last ten years as streaming has become a bigger source of income.
“Streaming has changed everything,” said Larry Miller, a professor of music business at New York University’s Steinhardt School. “It hasn’t just changed how people listen to music; it has also changed how music is made, how albums are put together and how songs are written and produced.”
Streaming services like Spotify and Apple Music have made it possible for a huge number of people to access a huge amount of music. This is because fewer people are buying physical copies of music, which used to be the standard way to track charts.
But while streaming services have made it easier for people to listen to their favourite songs over and over again, it has also led to a growing number of songs and albums by an almost endless number of artists that can be streamed.
Miller said, “What Taylor Swift has done in a time when more than 70,000 new songs come out every single day is a huge accomplishment.” “It’s a truly amazing and historic achievement, even though anyone could have predicted correctly that it would be one of the most popular albums of the year before it broke all of these records.” Some estimates say that up to 100,000 songs are added to music streaming services every day.
Even before “Midnights” was set to come out, it seemed like it would be a hit. Fans had been waiting for months for another one of Taylor Swift’s rerecorded albums.
Many of them were looking for Easter eggs that might point to the “Taylor’s Version” of “Speak Now” or “1989.” Swift instead announced in August that she would be putting out a brand-new album. This was a huge surprise.
The artist used social media to promote her work, which was called “a journey through terrors and sweet dreams.” For 13 nights in a row, she posted clue-filled clips with the names of each track.
At midnight on October 21, Spotify crashed because so many fans wanted to listen to the new album for the first time. Swift also put out four different-colored vinyl and CD versions of the album, as well as a special edition that was only sold at Target.
“Taylor released different versions of the album. She told her many fans on social media, “Hey, this is all available,” and they all said, “Great!” “They’re very loyal to her and everything she does,” Knopper said.
“Midnights” sold a huge 1.4 million physical copies in its first week, which was the most since Adele’s “25” sold 3.4 million in 2015. Over 500,000 of those came from vinyl sales, making this the biggest sales week for an album since Luminate started keeping track of music sales in 1991.
Knopper said, “She’s one of the few superstars in the music business today who can live in both the old-school world of radio play and physical albums and the new-school world of streaming.”
As for Swift, it looks like 10 will soon be her favourite lucky number, replacing 13. “10 out of 10 on the Hot 100??? On my 10th record? “I AM IN A MESS,” she said on Twitter.
Here’s the complete Top 10 list
- “Lavender Haze”
- “Snow on the Beach,” feat. Lana Del Rey
- “Midnight Rain”
- “You’re on Your Own, Kid”
- “Vigilante S—.”
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