The company that makes the caffeinated drink mix G Fuel, which has been used by popular YouTubers and Twitch streamers like PewDiePie, Ninja, and xQc, is facing a lot of backlash on social media. Streamers and their fans have a lot of bad things to say about G Fuel because of a recent string of firings, in which seven partner/talent managers were let go, and “derogatory” comments that a company executive is said to have made to those employees.
So far, the effects of these claims have been that many streamers and other content creators are openly rethinking their partnerships with G Fuel or asking for those partnerships to end.
Streamers Show Displeasure Over G-Fuel Controversy
Jake Lucky, a well-known figure in esports, posted a summary of the situation on Twitter. He started by showing a few tweets from employees who had been fired by the company. He then said that their firings seemed to have happened “without warning” and were explained as the result of a “restructuring” of the company.
Lucky also said that these firings happened soon after “a higher-up in the company” allegedly used a “derogatory slur” and called employees “lazy mother fuckers” on a team-wide call. He later explained that this led some employees to file complaints with HR about the incident.
Pokemon streamer Pokeaim, whose real name is Joey Sciarrone, said in a tweet in response to G Fuel CEO Cliff Morgan’s tweet about a company Twitch stream, “Idgaf if you revoke my partnership, treat people like humans you asshole.” This seemed to suggest that Morgan was the executive who said these things to employees.
Today G Fuel fired 7 of their partner/talent managers without warning. The employees were told it was a part of a "restructuring" for the company
Although it comes a day after a higher up in the company is alleged of using a derogatory slur whilst in a team wide call. pic.twitter.com/qM3IXT6EHb
— Jake Lucky (@JakeSucky) June 16, 2022
The said Twitch stream, which was about a version of G Fuel based on the Sonic character Knuckles, seems to have added to the growing dislike of G Fuel, with users who asked about the ongoing controversy in its chat being told they couldn’t comment. We’ve asked G Fuel for a comment, and if they get back to us, this article will be changed.
Why has the FDA not approved G Fuel?
G FUEL Energy Drink Formula powder is not a drug. Instead, it is a supplement. Dietary supplements, on the other hand, don’t need to be approved by the Food and Drug Administration (FDA) as medicines and drugs do.
Why should one avoid using G Fuel?
G Fuel cans do, however, include artificial sweeteners such as sucralose and acesulfame potassium in place of sugar. Despite being FDA-approved, some research indicates that these artificial sweeteners may have negative effects on the stomach and insulin levels (via Medical News Today).