The two biggest desires of any brand owner are to see their brand becoming noticeable and to earn good profit.
Are you aware that TikTok helps brand owners to fulfill these two desires?
In case you are unaware, TikTok, the seventh-largest social media platform, will help you meet your promotional goals. Studies indicate that TikTok has inspired 67% of users to buy something. Just watching a video related to a product sparked the need among the audience to make a purchase.
Hence, marketers consider TikTok an ideal platform to promote their brands and products effectively.
Now that the “Promote” feature is available on TikTok, promoting your brand has become extremely easy. If you are a brand wanting to enhance your promotional efforts, seeking help from Trollishly will help you immensely.
You must now be wondering what this “Promote” feature is all about.
TikTok Promote is an excellent in-house tool of TikTok designed for advertisement. TikTok Promote helps in converting your video content into ads effortlessly. Moreover, you can choose to use “promote” for any video, even if it is not for advertisement.
Anyone can use the “promote” feature on TikTok. The ” promote” feature requires you to spend some bucks to make your ad visible for a set duration. The best part of using the promote feature is that you can customize your promotional needs. You can customize your promotional needs depending on your advertising goals, budget, and target audience.
Since we have understood what TikTok “promote” is, let’s now see how your brand can benefit from it:
- TikTok “promote” helps your video content get more reach, increases engagement, and drives traffic to your business website.
- Using the TikTok “promote” feature, you can make videos and edit them using the different design features.
- TikTok “promote” helps analyze your ad campaigns’ performance using various analytics tools.
How Does TikTok’s “Promote” Feature Help in Building Brand Awareness?
For clients to choose your brand and think about making a purchase, they need to know that your brand exists. TikTok is the best place for building brand awareness.
Brand awareness can be created by increasing your followers and ensuring many people watch your video. You could also buy tiktok likes, to increase your followers and reach.
TikTok Promote has many options to help convert your existing video content on TikTok into ads. In return, these ads go a long way in increasing brand awareness depending on your chosen goals.
If your business account is new on TikTok, increasing your follower count should be the first thing to do. Why is this needed? An increased follower count is required to promote brand awareness and acquire potential clients. In addition, an increased follower count adds credibility and trust to your brand when new clients find you. Let’s now learn to use the “Promote” feature to increase brand awareness.
Here are a few simple steps you can follow to use the “promote” feature on TikTok to increase brand awareness:
Step 1: Locate and Access the “Promote” Feature
You can use the “promote” feature by following one of the two methods. One uses the video settings, and the other uses the “Top Creator tools” or “Business Suite.”
- Video Settings Method: Select one of the well-performing videos on your account to reach the maximum audience. To open the video settings, locate the “…” icon down the corner and hit “promote.” You should now be able to use the promote feature.
- The Creator Tools or The Business Suite Method: Locate the”…” icon on your profile’s page and click on “Settings and Privacy.” Now, head to the “Creator tools” or “Business Suite” if you own a business account on TikTok. Lastly, click on “promote.”
Step 2: Select Your Goals
Once you have selected the video for which you wish to use the promote feature, ensure to choose your goals. The “Promote” feature allows you to choose from 3 goals to increase brand awareness. The three goals you could use are as follows:
- More Video Views: If this is your goal for your well-performing video, it will help increase its virality. The video will become all the more viral and will enhance the promotion of a product or service.
- More Website Visits: If this is your goal for a video, it will help generate traffic to your website. Let’s assume this is a video featuring one of your products; including a CTA will direct the audience to your website. Allowing the audience to know more about your business and its offerings in-depth.
- More Followers: If this is your chosen goal, TikTok features your video to people likely to follow you. Select this goal after choosing one of your well-performing videos to see how it works.
Try experimenting with these goals to know what will work for you to promote brand awareness.
Step 3: Choose Your Audience
Choosing the audience can be done by using one of the two ways:
- Choose “Default audience” or
- Choose “Create your own.”
The “Default audience ” option lets TikTok select your audience. The “Create your own” option allows you to select your audience based on age, gender, and interests.
Step 4: Set the Budget and Duration of the Ad
The “promote” feature allows you to set the budget as low as 5 $ and the duration as less as 24 hours.
After setting the budget and the duration, tap the “next” tab. Finally, confirm that your promotion looks all fine. After confirmation, hit the “recharge” tab and complete your payment.
Lastly, Monitor the Performance of Your Campaign:
After your promotion is active, begin to monitor its performance. Visiting the analytics page on TikTok will offer you some valuable insights. The analytics page will reveal the number of views, new followers, and profile visitors your campaign has attracted. The Analytics page will also give you a breakdown of your audience.
Final Thoughts:
Shooting and editing attractive videos is essential to use the “promote” feature exceedingly well on TikTok. High-quality and engaging videos boost the power of the “promote” feature, thereby increasing brand awareness.
