Despite being available only in the US and for a brief time, Apple is now including a $50 gift card with every purchase of an Apple TV 4K or an Apple TV HD.
On July 1, 2022, early in the morning, Apple briefly shut down the US online Apple Store. Since then, it has restored the website and added a new incentive. Until July 14, 2022, customers who purchase either model or any combination of Apple TV hardware receive a $50 gift card.
Apple stipulates that there is a maximum purchase limit of two (2) Apple TVs per customer in addition to being restricted to the US and lasting for two weeks.
Additionally, the gift card cannot be used to purchase the included device; purchasers cannot use it to receive a $50 discount on either the Apple TV 4K or Apple TV HD.
Even so, the $50 gift card is significant if a buyer decides they want to buy something else from Apple in the future. For example, it is equivalent to one-third of the price of a $149 Apple TV HD.
There is only one 32GB configuration of Apple TV HD available. The entry-level 32GB Apple TV 4K costs $179.
In contrast, Apple is currently offering gift cards as part of its Back to School promotion, but for a much smaller portion of the cost of a device. Users receive a $150 gift card when they purchase a MacBook Air or MacBook Pro, and a $100 gift card when they purchase an iPad Air or iPad Pro.
What can we anticipate for the new Apple TV?
It’s difficult to predict which direction Apple will take given the two major rumours surrounding the next Apple TV. The first, and possibly most likely option, is that Apple will equip the new Apple TV with an improved processor and more memory. This suggests that we shouldn’t anticipate many changes to the device’s appearance or cost.
However, there have also been rumours that Apple will release a more affordable model. We believe it is high time Apple released a low-cost streaming stick to compete with products like the Amazon Fire TV Stick 4K Max.
On the basis of code found hidden in iOS 16 that strongly suggests an existing version of the Siri remote, we are anticipating yet another new version of the device.
Additionally, there is no agreement on whether Apple will actually release it in 2022 (alongside significant anticipated products like the iPhone 14 and AirPods Pro 2) or in spring 2023. (the last Apple TV launched in spring 2021).
Perhaps it is neither. Perhaps Apple genuinely believes that the Apple TV should be a back-to-school necessity in today’s world. Only time will tell.