In recent years, Instagram has evolved into a dynamic platform where a mere scroll can catapult an average individual into the realm of household names. In this era of digital transformation, a select group of individuals has harnessed Instagram’s power not only to capture attention but also to carve out successful careers that extend across various industries, earning them a nice chunk of change.
It’s evident that the success of Instagram has blown up to mammoth proportions, so why wouldn’t influencers earn a few (million!) bucks cashing in on its success, right? Nowadays anything and everything can be marketed, you just need to have the skills and expertise to know how to display the product or service. So whether you’re promoting a new skincare range or even the latest online casinos with the best no-deposit bonuses, appealing to your audience is key. We caught up with an Expert Writer at NoDeopsitBonus.guide, Lori Patterson who shared her thoughts on this:
‘Indeed, social media is a powerhouse when it comes to promoting stuff online, and Instagram is by far one of the best channels to post on. Of course, it takes a lot of time and effort to build a following. So unless you’re not already popular in the local or international scene, you need to prepare yourself for a fair amount of failures. But, once you determine your niche and find your target audience who’s engaged, you’re golden.’
Let’s take a closer look at the top 10 influencers who have effectively translated their social media popularity into sustainable and thriving careers.
1. Khaby Lame
Khaby Lame catapulted into the limelight in 2020 after losing his factory job during the early days of the coronavirus pandemic. The Italian social media sensation swiftly garnered attention on TikTok, capitalizing on the app’s newfound popularity.
He made a name for himself with his humorous reactions to overly complicated life hack videos. Originally from Senegal, Khaby has amassed a whopping 79.2 million followers on Instagram and has successfully collaborated with several celebrities, including playing hoops with Snoop Dogg and engaging in banter with Idris Elba.
Most recently, the influencer unveiled a collaboration with Fortnite Chapter 4 Season 4.
2. Lele Pons
Lele, the first Vine star to achieve a billion loops on the platform, has transformed into a versatile talent celebrated for her skills in comedy, acting, singing, and captivating social media posts. Boasting an impressive 53.1 million followers on Instagram, this Venezuelan-American entertainer offers a varied array of content.
Her posts include snapshots from her wedding, interactions with famous friends, teasers for upcoming media appearances, and enjoyable excursions. Adding to her list of accomplishments, earlier this year, Lele also dazzled audiences with her presence on the hit reality competition series, Dancing with The Stars.
3. Charli d’Amelio
Among the multitude of renowned Instagram influencers, Charli stands out as one of the top figures with an impressive following of 47.4 million. Initially gaining prominence as a competitive dancer sharing dance videos on TikTok, she has since expanded her empire.
Charli now boasts a personal docuseries, authored two books, launched a nail polish collection, hosts a podcast, and has established makeup and clothing lines, along with heading a multi-product company.
4. Addison Rae
Addison Rae catapulted into the spotlight after becoming part of the TikTok content house, Hype House, in 2019. Initially recognized for her dance, beauty, and lifestyle content, Rae has since shifted her focus to pursue a career in music and acting.
The former Louisiana native recently showcased her acting chops in the highly successful horror film Thanksgiving. With a substantial following of 38.5 million on Instagram, Rae continues to captivate audiences with her versatile talents.
5. Chiara Ferragni
As the only influencer not based in America, Ferragni has truly shattered expectations. The Italian influencer has harnessed her 29.1 million Instagram followers to create a diverse range of products, spanning from makeup and clothing to accessories and kids’ wear. Additionally, she has successfully debuted a reality TV series, available for streaming on Amazon.
6. Zach King
Zach King has solidified his reputation as one of the most creative influencers in the industry, captivating his 25.8 million Instagram followers with mind-bending videos daily.
A maestro of digital magic and an adept illusionist, King consistently enthralls his audience with each new upload, showcasing his impressive sleight of hand. On top of his digital wizardry, he has also authored numerous books that delve into the art of pulling off illusions.
7. Amanda Cerny
The glamorous entrepreneur has come a long way since her Playboy days, amassing 23 million Instagram followers, all thanks to her comedic videos that showcase not only her partner but also her adorable Dalmatians.
Regarded as one of the original YouTube gamers, PewDiePie has broadened its reach, accumulating 21.6 million followers on Instagram. The Swedish native utilizes the platform to offer behind-the-scenes glimpses into his family life. Recently, he welcomed a baby boy earlier this year and made a move to Japan.
9. Liza Koshy
For years, Liza Koshy operated as a one-woman production powerhouse on YouTube and Vine, amassing a fanbase that extended well beyond her 20 million Instagram followers. Crafting skits on her notes app, performing them in front of her camera, and handling all the editing herself – sometimes within the span of a single evening – she emerged as a self-made content creator.
Since then, she has seamlessly transitioned her skills to traditional media, landing notable roles in films like Transformers: Rise of The Beasts and Ruby Gillman, Teenage Kraken.
10. Camila Coelho
While numerous fashion bloggers populate the app, none can rival the success achieved by Camila Coelho. Her accomplishments include not only launching an apparel line that swiftly sold out upon release but also starring in several designer campaigns, notably one for Dior makeup.