The COVID-19 pandemic may have brought the whole world down on its knees. Small businesses are struggling to make ends meet as the economy teeters at a dangerous precipice. In contrast, digital businesses have been thriving against this background. The digital world has seen a sudden explosion as companies are making their presence felt online.
With the marvels of internet technologies, businesses can assume a sense of normalcy as they pick up operations. Digital assets are making it easier for enterprises to reach out to their audiences, meet the customer demands, and stay afloat even in the midst of a crisis.
In this post, we will outline the tips for optimizing your video marketing strategies in line with the changing circumstances. Here’s what you need to do:
Start a Video Marketing Strategy
If you haven’t yet jumped aboard the video marketing train, then now is a good time as any to get started! All you need is a powerful online video editor, such as VideoCreek, to kickstart a campaign.
Videos are currently dominating the marketing scene with more and more customers keen to learn about businesses or business solutions through videos. A cleverly produced and marketed video can make a home in your customer’s mind, and you can leverage it to improve sales!
Produce High-Value Videos
Every business is taking to the internet to address the situation and to broadcast their brand message. While an email detailing the same would be nice, videos allow you to add a touch of personalization in the mix. You can shortlist the common questions and areas of concern and alleviate all the worries.
If your audience walks away with valuable information, you have been successful in giving them what they want. In case you want to fixate on your product or service, you can have a product demo or a Q&A session that highlights the usability of your offering, especially in the present context.
Repurpose Old Content
As companies are bracing for budget cuts, high-quality production of new content may be put on hold. Fortunately, you have tools like VideoCreek that can help create stunning videos and are rich with features and templates for outro maker and intro maker for YouTube. VideoCreek can positively cut down the cost of producing videos without compromising on the quality.
In terms of the content of the video, you can reuse the existing matter to present it in a new light. For instance, you could quickly transform your Top 10 listicle into an engaging video. Similarly, you can convert your product guide into a fun visual tutorial.
Repurposing old content will help you make the optimum usage of resources without going over your financial limits – sounds like an absolute win-win!
Add Emotion to Videos
Video marketers need to infuse their content with emotions and empathy, now more than ever! No brand wants to appear sales-y or pull off a tone-deaf publicity stunt. Videos will allow you to establish a personal and emotional connection with your audience.
Does the strategy sound too tough? On the contrary, it is deceptively simple!
You can evoke an emotional response merely by manipulating the background score or using a certain color theme or typography. For instance, using shades of blue can help nurture trust. Similarly, red indicates urgency and will encourage your users to act now! Similarly, having a background score that complements your business’ challenges may garner heartfelt responses.
Get on Social Media
With the imposition of lockdowns, an average individual, with access to the internet, spends more time than usual scrolling through social media. So consider harnessing the power of the platform to reach your marketing objectives.
Connecting with your audiences by publishing videos over social media also allows you to soft market your products even in the midst of a global pandemic. Currently, websites such as Instagram and Facebook are leaders of social media, and you can use these to reach out to your target audiences.
Most importantly, these platforms come equipped with an elaborate set of analytical tools that allow you to hyper-target your audiences based on their demographics and preferences. Essentially, the platform has already carried out a bulk of the legwork for you! Now all you need to do is to publish your videos over these channels in various formats! Here again, you can choose between a variety of options ranging from regular feed videos to stories to ads, and so on!
Start a Dialogue on Pressing Matters
Here is a golden rule of marketing – engage your clients even if it is directly unrelated to your brand. And the current situation is a perfect reflection of the same!
“Why should we talk about things that don’t concern my business?” you may ask.
Here’s an easy answer: Because it helps you in establishing a brand presence, especially amongst new prospects.
In the past few months, you may have come across businesses that are going beyond the regular scope of their job to keep the viewers hooked. You can publish videos that can talk about mental health or share insightful tips on maintaining health and hygiene. Alternatively, you could announce your association with a noble cause that is helping people in such troubling times.
The point of these videos is to get the word out on your business. Even if they don’t necessarily translate into sales, they will contribute in spreading brand awareness.
Closing Thoughts
The pandemic has rung in a tough time for traditional marketers. However, digital marketers are enjoying a whole new era where their services are highly in demand. Amongst all digital marketing techniques, video marketing continues to deliver results that go beyond expectations.
Remember, you need to spread your message and not milk the situation. Ensure that you are sensitive to the current situation and use soft techniques to reel in your buyers. If your marketing strategy comes off as too aggressive, your plans are going to backfire. Ultimately, it is your brand that will have to pay the price for such a grave mistake.
With this core ideology in mind, get out your camera and start shooting videos!