You may be familiar with London’s Avery Footwear from when the company went by the name “untitled footwear project” amid the coronavirus pandemic in the U.K. Avery is now launching its first-ever silhouette as part of the brand’s debut “Ambition” collection, more than a year after the company was founded by a sneakerhead named Leon who quit his job to pursue his dream of being a full-time footwear designer.
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Avery is making its debut in the footwear industry with a limited-edition (only 150 pairs, to be exact) design that gives modern daywear a new look. The new shoe features a beige, white, and grey color scheme throughout with numerous nods to shoe designs that could easily fall under the category of trail shoes.
The upper base is made of white leather, and then panels of suede are placed on top. While the usual branding is visible on the tongue, the back lateral panel bears an intricate signature. Scriptures that express gratitude to everyone involved in the project from beginning to end are added to the inside of the shoe and further Avery branding is incorporated into the insole.
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The first “Ambition” installment from Avery Footwear, which you can see a closer look at above, will be available on the company’s website on June 29. Although the new website hasn’t yet gone live, make sure to follow the company’s official Instagram page to stay informed.
