The online gaming market is constantly evolving and growing. It’s one of the most popular forms of entertainment and looks only to continue its growth. There are so many different video games out there that promotion can be tricky.
Sometimes it takes more than just the promise of offers to entice players into playing your game. Thankfully, you can promote your new video game in many other ways. We’ll run through how you can promote a video game and how to use these tools effectively.
Marketing-based promotion methods for video games
Knowing which promotion methods to use can seem like a gamble, but it doesn’t have to be. The best thing to do is to diversify the way you use your promotional methods. There’s no point just sticking to one and hoping it pays off. Pick a couple you think could suit your needs and roll with it.
Paid social ads
One great way to promote your game is through paid social ads. Social media is one of the most powerful marketing tools you can use and can effectively entice new customers.
The only downside with paid social advertising is that it costs money to do as you pay to have your game put out there. However, due to the effective nature of this type of advertising, you can often make your money back quickly.
The best thing about paid social ads is that you can target a specific demographic. This way, you can spotlight the people you want to get into your customer base and know you have a high chance of succeeding.
Twitch streaming
Most of the content on Twitch is gaming content. This makes it the perfect place to try and promote your game. Just ensure you’re planning your content carefully – gamers can be picky!
Another benefit to using Twitch is the fact that interactivity is almost instantaneous. There’s no waiting around for days for someone to reply to a comment. Everything is replied to instantly, so you get feedback as soon as needed.
YouTube
YouTube might not be new on the social scene, but it’s still one of the best ways to promote gaming. Numerous people on YouTube stream their gameplay for others to watch. Getting your game on YouTube can promote it to all the right people and get you loads of new customers.
And it isn’t just the gameplay that can help you out. You can make videos for your game and see what works best. You can post reviews, promotional video content, teasers, and gaming highlights.
Let your creativity run wild, and see what you can create to promote your game.
Ways to retain and gain online gaming customers
Use bonuses wisely
An effective way to gain new customers and retain existing ones is by rewarding them with either signup or loyalty bonuses. When you’ve already reeled your customers in, you want to give them the best value for money and make them feel like valued clients.
Getting your customers in is one thing, but keeping them there is another. You can ensure your customers stay with you by giving them offers they can’t refuse. One industry that does this very well is the online casino industry, where they offer customers a variety of different casino offers depending on where they are at in their customer journey. So it’s worthwhile to check if bonuses can be incorporated into your video game.
Get their friends involved
Gaming is a social form of entertainment, so a great way to retain your customer base is for them to invite their friends. Why not offer them a referral bonus? This is when the customer gets some reward for signing up with their friends. The customer they sign up for gets a one-off offer when they sign up, too, making them already feel like a valued customer.
The more people they refer, the more the customer benefits from this offer. And this means that you get a lot more customers signing up themselves.
Make offers time sensitive
Why not try some offers only available for people with the app? These offers can be time sensitive, so customers jump on them quickly. Having a time-sensitive offer means that people are more likely to act quickly, so they don’t miss out.
And if they miss the offer, they will keep an eye out for the next one. You could always suggest that people turn on their notifications if they try and click on an expired offer. The more customers pay attention to your app, the more they want to play.
Finding the right promotional idea for your game is imperative for its success. Which one do you think suits your game the most?
