It can take some creativity and inspiration to produce something visually appealing. Contrary to what many often believe, this quality is more objective. Preferences vary, and human perception is predisposed to recognize and appreciate harmony, whether in the melody of a song or the shapes and colors around us. The hues of social media are no different.
The first and most challenging difficulty is to stop your audience from scrolling if you want to be seen on social media. Since attention spans are so brief, there needs to be more time to draw the viewer in with clever language or more subdued design features. Because of this, your design should also use simpler components, such as color and vibrant color combinations. Read along as this article discusses color combination tips that work in social media.
Use bright hues and neutral backgrounds
Use bright colors and stark contrasts to draw attention to a strong statement by setting them against a plain, ordinary background. VistaCreate palettes can help you create a statement and direct attention to brand communication, which is the major attraction.
You can position three striking colors on a sizable white background. In this approach, everything that has to be seen is still obvious without the design becoming tacky or excessive. These three colors—and maybe more significantly, their absence—send a clear message. While the soothing tones of the three significant hues have vibrancy written all over them, the white background plainly emphasizes the distractionless and efficiency-centered atmosphere.
Go with black and white
You can never go wrong with black and white. Compared to the color palette above, this is a more refined thought. Using black and white as a background and adding warm-colored text on top, you can better draw attention to the typography. This is because black and white are the ideal pairing of opposites.
If you mean business as usual, this comparable color palette works effectively. The intense black and sharply contrasted white immediately make you feel secure and united. You have a pleasant impression thanks to the well-picked background.
Employ soft pastels
A pastel color scheme is immediately recognizable as Instagram. This comes from the fact that each design is attractive and ideal for a younger crowd because of the absence of interference and the harmony of muted pastels.
Take pastel pink and green blended with black and white illustrations, for instance. A color combination like this will give a design a delicate and feminine appearance.
Use neon on a dark background
Using black or another dark hue as a foundation and a flashing neon color to accentuate the graphics or typography may make any design memorable. You can compare this to strolling in a dark room with a neon sign.
Combine primary colors
Another compelling aesthetic for social media is the blending of many contrasting hues over a white background. Although primary colors come in various shades and have been used extensively in marketing and advertising for years, our eyes are conditioned to recognize them immediately. Therefore, you may achieve this effect by utilizing yellow, blue, and red.
Put one color in the lead
Even simpler than an analogous color scheme, you can add depth by utilizing only one color and exploring various intensities. However, it will only have the same punch with countless variations on the same topic. It’s comparable to how different musical notes might combine to form a lovely chord when sung together.
Before looking into more complex schemes, it could be worthwhile to experiment with the tint and shade sliders once you’ve decided on the primary color you want to utilize. You may only require one color.
Explore the old favorites
While discussing the best palettes, we can’t ignore the red, black, and white combination. Coca-Cola made a relatively easy choice with their iconic brand colors, which have been around for ages.
Even though their product is a dark reddish-black, other companies have also effectively exploited this color palette over the years. KFC, LEGO, and Vodafone are significant instances.
Use complementary colors to stand out
Opposites draw attention, so employing complementary colors is usually a good strategy if your viewer is seeking a change of pace from what they typically do all year.
A winter trip could be promoted with a warm orange and a cold cyan-blue color scheme. The same color scheme can also be used to allude to the indoor fire-lit ski resort’s icy wonderland.
Restricting yourself to just two hues opposite one another on the color wheel will help you make a bold point if you want to bypass the presentation and appeal directly to the need for change.
Put a monochromatic combination to work
Monochrome may seem counterintuitive, but it has many more applications than most realize. Understand that not everything has to be in black and white.
