Why Chuu Expelled From LOONA After BlockBerry Creative Conflict?

LOONA expelled Chuu for “violent language and misuse of power” at Blackberry Creative employees. LOONA’s official fan cafe stated today (November 25) that Chuu had been “expelled and withdrew” from the group, which now has 11 members. LOONA claimed that the idol’s “violent language and misuse of power toward our personnel” led to her dismissal. Chuu has not addressed these charges.

NME Has Contacted Chuu For A Comment!

loona: BlockBerryCreative announces Chuu's removal from LOONA, here's what  happened - The Economic Times

“Agency representatives are apologizing and soothing personnel, and we have chosen to take responsibility for this and remove Chuu from LOONA,” Blackberry Creative said, as translated by Soompi. LOONA members will “try as hard as possible so an incident like this never happens again in the future no matter what” and treat their personnel “with respect and gratitude,” according to the statement.

“The agency will do all necessary to give back for the staff’s sacrifices and devotion so something like this never happens again,” the statement adds. “We apologize to the employees and fans for this incident.” LOONA founding member Chuu debuted in 2017. She launched her self-titled single album in December 2017 as part of LOONA’s pre-debut plan before debuting with “[+ +]” in August 2018.

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In March, South Korean media outlet Wikitree reported that Chuu sued her management company to suspend her contract before being fired from LOONA. Korea JoongAng Daily said that the idol “partially” won the agency case.

Blackberry Creative’s statement on Chuu’s dismissal indicated the agency and LOONA did not reply to speculation on Chuu’s role to “not cause difficulty with the group’s progress or cause concern to fans”.

“With the LOONA members’ devotion to the team and consideration for their fans, rather than expressing what is true or not, they tried to express their feelings by putting in their best efforts for performances and content,” Blackberry Creative said. We apologize to LOONA fans for not being able to keep 12 members together till the conclusion.

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