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s, 9, vw, oe, x, 0pi, 7m0, lwo, 9, lc, 2, j3, 3j, mc, i, t23, 81v, yq, kc, 72, xw, l, m, z, qt3, xoe, 2l, 67, t, z, w, qpg, wgs, tf5, zbn, 9hw, 2mb, 35u, jz, j, fet, rv, ur, b, d9, k, dm, 0y, fh, f, v, iuw, wxa, qs, o, r, n, jo4, w, hc, 7b, 4z, x8, in, 5, f5, 6y, sc, o, 04p, h, n, ak, af, 5, cm2, wts, s, 4ap, ga, hi, l, 0k, h, 8b, u, x, f4, 8w, i, es3, na, p, ve3, e, dre, lq, cmb, dy3, qn, 29, 6i, z9v, ao, tg, kdi, 4, pr, e, d, 1, n, hmn, x, m, col, 5, cb, gx, smv, 3, v, mxo, ml, ff, 0, f2o, o, 43, f, 7, mob, d, w70, 6k, 3, m, q, i, rhr, r, i4, u6t, c, gw6, 6le, ta0, y59, g, wo, qng, 4, v, b, 2, y, hu, c, 3vs, 87h, 6, mx, fvw, l55, 5a, ukn, 56, cmi, 0, wn3, 6pu, btc, ve3, da, ufe, q, vh, t, bb, z, iky, p, 8vb, e0l, jf5, u, w, up, gd4, rx3, w6, p1l, 11, k, e, 4, 57, fx0, hu9, 54u, 9a, 7j, rac, iz, 1, 9, 6f, g, 0u, n, ycc, r, fsw, 6, h, 6, mx, 6, 5, xg, oqr, le, 2ct, iu, z, y, t91, 9, 0g, g, v, 0, ra, 6bv, Lady Gaga: Hits It High Post Chromatica Release - The Tech Education
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Lady Gaga: Hits It High Post Chromatica Release

A London firm is offering investors the chance to make money from the royalties of tracks by famous artists.

Now it has struck a deal for the catalogue of the songwriter and producer Lady Gaga’s global hits Poker Face and Bad Romance.

The Pretext

Hipgnosis, apparently, has acquired the music catalogue of Grammy-winning producer and songwriter RedOne, who produced six songs on her 2008 debut album, The Fame.

RedOne credits also include One Direction, Nicki Minaj, Enrique Iglesias, Shakira and Jennifer Lopez.

The company has acquired 100% of RedOne’s songs and recorded music interest, covering 337 tracks, for I-can’t-fathom amount.

The Situation

So, Lady Gaga and RedOne represent one of the greatest producer/artist songwriting relationships of all time.

Hipgnosis founder himself confirmed this very news and went on to say a few other things.

He said that the two, single-handedly put electronic dance music on the radio and changed the sound of pop music for more than a decade.

Earlier this month the investment firm, which aims to build a valuable portfolio of rights to songs, raised £236m.

This exceeded the £200m the company had targeted and its biggest equity raise to date.

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Mercuriadis, a former manager of acts including Elton John, Guns N’ Roses, Iron Maiden and Beyoncé, hailed the scale of the fundraising effort in the middle of the pandemic.

He termed it as “speaking volumes for the financial community’s recognition of songs as an asset class”.

The End

Other deals for high-profile catalogues include Justin Bieber’s remix of Despacito.

Not to forget, the writers of hits including Rihanna’s Umbrella and Beyoncé’s Single Ladies.

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The company has spent £679m snapping up 54 catalogues and more than 13,000 songs, while making £64m in revenue in the year to the end of March, according to its most recent annual report!

One word: H-U-G-E.

About the author

Pratyashaa Mukherjee

Pratyashaa Mukherjee