Atlas Monroe, a start-up owned by a Black woman, offers natural and plant-based vegan food. Their website guarantees tasty and lively vegan dishes. More and more people are choosing to be vegan, eating more mindfully and looking for easy vegan recipes.
This rise in veganism led to the creation of Atlas Monroe, a brand that makes vegan fried chicken easier to find. Deborah and Jonathan Torres started it, and they even went on “Shark Tank” to showcase their product.
The sharks on the show really liked Atlas Monroe. Rohan Oza and Mark Cuban were so impressed they wanted to buy the whole brand.
Ever curious about how much money Atlas Monroe has made? How did this company that makes plant-based chicken grow from a bold idea on ‘Shark Tank’ to a business worth millions? What’s Atlas Monroe’s actual net worth now, and what helped them achieve this amazing financial success?
Atlas Monroe Net Worth
As of January 2024, Atlas Monroe, a major company known for making vegan chicken, is worth about $7 million. Deborah Torres started this company.
She wanted to make a good plant-based chicken and meat alternative because her dad got type 2 diabetes. She didn’t get a deal on the TV show “Shark Tank,” but that experience helped her company grow and do really well.
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Shark Tank Appearance
In 2019, Deborah and her husband went on the TV show Shark Tank with their product. They wanted $500,000 and were willing to give up 10% of their business. They gave samples to the Sharks, who are the investors on the show, and they liked what they tasted.
When they started talking about the business’s worth and other details, things got a bit heated. Barbara Corcoran, one of the Sharks, thought it was too soon to invest in their business. But Mark Cuban, who doesn’t eat meat, was really interested.
Cuban first said he’d pay $500,000 for 30% of the business. Then, he and Rohan Oza, a guest Shark, decided to offer $1 million for the whole company. They also promised to give the founders a 10% cut of the sales. But Deborah and her husband didn’t take the deal and left without any investment.
Atlas Monroe After Shark Tank
Rejecting a million-dollar offer was a hard choice, but the founders of Atlas Monroe did well. After being on “Shark Tank,” their sales boomed, leading them to buy a factory in San Diego. Now, they make more plant-based fried chicken than anyone else in the world.
To pay for the factory, they sold a lot of products in advance and sent them out a few months later. Luckily, their customers were willing to wait and eager to support them.
By the end of 2021, they were making a million pounds of this chicken. With Deborah in charge, the company made over $2 million in sales after their “Shark Tank” appearance and were on the way to earning $5 million in 2021. No recent sales figures have been shared, but it’s thought that Atlas Monroe is now earning over $5 million a year.
They’ve expanded beyond chicken, offering other plant-based meats. They’re not just selling directly to customers anymore; over 50 restaurants across the country now offer their products. In an interview, Deborah shared her disappointment about her portrayal on “Shark Tank.” The editing was misleading and made it seem like she didn’t understand the business numbers.
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FAQs
1. Is Atlas Monroe Still Running?
Yes! After appearing on Shark Tank, Atlas Monroe has grown a lot. They’re now a top choice for vegan meat alternatives, known for their great quality.
2. Who Runs Atlas Monroe?
Deborah Torres is the boss of Atlas Monroe. She handles both creating the products and marketing them.
3. Can I Find Atlas Monroe in Stores?
Absolutely! You can buy Atlas Monroe products online and at many major grocery stores across the U.S.”
