Without a doubt, YouTube is a powerful contribution to artists who want to reach more audiences and promote content globally. Not only does it help you play with video formats, showing behind-the-scenes content creation and creating closer connections with your fanbase, but it is also a nice revenue-bringing platform — from $0.04 to $0.06 per one thousand views.
You can buy YouTube subscribers and Spotify streams to diversify your marketing tool kit efficiency. At the same time, monitoring new policies on YouTube, Spotify, and other platforms you use to share your content as a musician will pay off. In this guide, let’s check what YouTube updates will have a huge impact on your channel and marketing strategy. Fasten your belts!
Shorts Monetization Rules
Long-form videos might be challenging to create for beginners. From this perspective, shorts are the right format to fuel your channel with content fast and proactively. In 2024, YouTube will help you obtain ad revenue from such videos too. Aside from fulfilling the requirement of ten million views and one thousand subscribers in ninety days, enthusiasts will need to navigate through a peculiar monetization tactic for these posts:
- As end users, artists, will be eligible to receive 45% of the entire revenue share.
- For musicians who use their songs to style Shorts, there will be no revenue split in practice — 50/50 between a music publisher and creator will belong to you.
- The amount of ad revenue available to the creator pool varies, depending on your stats across all short-form videos.
New YouTube Eligibility Policies
The platform has lowered its entry-level requirements for interested parties to join the YPP. Please note this update doesn’t cover ad income. With the help of features like Channel Memberships, Super Thanks, and Super Chats, musicians are welcome to utilize the benefits of fan financing and boost their revenue.
Here are the changes to track in your account’s stats:
- Instead of four thousand watch hours in the past year, the current amount is now three thousand.
- You will need three public uploads in the previous ninety days.
- Now the number of subscribers making you eligible to join the YPP is five hundred — 50% less compared to the previous requirement.
Unsuccessful applicants who want to try again will have to wait just twenty-one days for another chance — not a full month in the original plan. On the other hand, musicians who have failed both times will be able to reapply ninety days later.
New YouTube Features
The more you test the recent functional discoveries of the platform, the easier it will be to make its algorithms favorable to your content and channel in general. For instance, the Video Inspiration Tool with AI-driven tips is an excellent opportunity to try other video-editing styles and test new topics for music promotional purposes. Dream Screen is another solution, boosted by artificial intelligent technologies, helping you get another perspective on creating YouTube Shorts.
At the end of the day, tuning your content-creation and marketing strategy on YouTube may be time-consuming. With market research and regular tests of its functional arrivals, you will be able to get the most out of the platform.
