With more and more companies switching from traditional to digital marketing, it’s become nearly impossible to promote a brand online. Numerous companies are vying for limited ad space while reaching top spots in organic results, which has never been more challenging.
Because of that, marketers have to think out of the box and implement unique tricks to gain every competitive advantage possible. In this article, we’ll discuss six awesome tricks that will help you increase exposure and get more traffic from popular digital channels.
Personalize Emails
Email campaigns provide a unique opportunity to connect with any prospect in the world. Through direct communication, sales teams can pitch potential clients with their offer and establish a long-term relationship. Unfortunately, due to low conversion rates, most business owners are reluctant to invest in this tactic.
Nevertheless, with the right attitude and approach, you can experience benefits from emails. Marketers should especially be careful of how they approach each lead. Instead of sending generic messages, they need to personalize each email so it resonates with a recipient.
You can also achieve outstanding results by using AI-driven software. These tools can pinpoint ideal customers by analyzing large datasets and, specifically, their consumer preferences. Some of them also allow you to create a free email domain, which will make you look more professional and authoritative in the leads’ eyes.
Share on Different Platforms
Nowadays, the major social media has changed so it can accept similar video formats. The biggest platforms, such as Meta, X, YouTube, Instagram, and TikTok, are all geared toward content less than 10 seconds long. While some might perceive this as a nuisance, savvy marketers usually see it as an opportunity.
Supporting similar formats makes it easier to repurpose content. Even if your business is struggling to conquer a specific platform, it might receive lots of leads from a different channel. With the right tools, you can share your message with a single click, ensuring that as many people as possible see your message.
Keep in mind that you can use the same videos for your website by embedding them on top of landing pages and blog posts. Doing so will give you extra value from each piece you produce.
Prioritize Free Opportunities
For the longest time, marketers thought of guest posting as a perfect opportunity to get links and some extra traffic. Host sites are well aware of this strategy, which is why they usually charge for each publication. The price of guest posting usually tends to ramp up over time, which is why many businesses are reluctant to pursue SEO long-term.
However, there are a few methods of reducing these costs. First, you should always negotiate the prices when talking with blog owners. Even if you don’t get a link for free, you might be able to significantly lower its cost.
We also suggest pursuing HARO, broken link building, and similar techniques. These tactics usually require some time, but they will get you quality, free links for your blog. You might also use link-baiting, a method of prompting influencers to link back to your pages.
Force Action
The usual customer journey tends to be long, which is why business owners are always looking for ways to shorten the process. One of the best tricks for achieving that goal is forcing users into action. Marketers can utilize all sorts of tricks, such as introducing time-sensitive offers and various bonuses.
Besides urgency, you can also achieve stellar results through scarcity. Having a limited number of items in stock prompts users to take action as they fear to miss out. However, make sure to vet your target audience for maximum results, as not everyone will react favorably to your offer, no matter how sweet it might sound.
Use Social Proof
Using social proof is the fastest way to bridge the gap between you and your potential clients. Companies can employ all sorts of tactics, including testimonials, online reviews, and Google scores. It’s also a good idea to feature experts on your site every once in a while, as this will show readers that you’re well-respected within the community.
Besides reviews and other on-site activities, you can also use paid forms of social proof. For example, you can spend money on influencer campaigns and find celebrities willing to endorse your offer. These promoters should showcase your products in action, thus showing prospects they’re safe and effective.
Create Risky Content
Whether we’re talking about social media or websites, most marketers prioritize posts that are “safe,” as they don’t want to alienate their fans. Unfortunately, using the same approach as everyone else won’t help you distinguish your brand from the competition. You’ll end up spending thousands of dollars on content that has no chance of ranking and which will never bring traffic.
The best way to penetrate the timeline is by providing a different opinion and taking chances. As long as your content isn’t too controversial, you can boost traffic without harming your brand reputation.
Conclusion
It’s vital that you remain flexible when implementing different promotional methods. Remember that one size doesn’t fit all, as you’ll likely have to tweak your strategy for your specific market needs. Nevertheless, by following our tricks, you’ll get a massive headstart that will boost your efforts in the long run.
